Gold Italian charm bracelet with crystal heart dangle charms on a wrist beside an open gift box

Black Friday preview, starts 13 November

A free charm with every bracelet

From 13 November to 1 December, every Italian charm bracelet comes with a charm you pick yourself. Free tracked shipping on orders over €35.

See the charms you can pick

Italian charm bracelets

Your story, one charm at a time.

Pick a base bracelet, add the charms that mean something to you, and swap them whenever life gives you a new story to tell. Initials, birthstones, pets, places and little in jokes, all clicked together by you.

Start with a bracelet Shop charms
  • Free worldwide shipping over €35
  • Secure checkout
  • Order by Wed 2 Dec for delivery to the United States before the holidays.
Italian charm bracelet worn on the wrist Gold charm bracelet with heart letter charms Italian charm links scattered among roses

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See them worn

How it works

How it works

Build it in four easy steps

  1. 1

    Measure your wrist

    Wrap a strip of paper around your wrist and add about 1 cm for comfort. Most wrists fit 18 to 20 links.

  2. 2

    Choose your base

    Pick a silver, gold or two tone bracelet. It already has plain links, so it looks great on day one.

  3. 3

    Add your charms

    Swap plain links for charm links. Open a link, slide the charm in, close it again. That’s it.

  4. 4

    Wear your story

    Add a new charm for every birthday, trip or milestone. Your bracelet grows with you.

Read the full guide and size chart

Newest charms

Shop all charms

New here?

Build a starter set, save up to 15%

Pick a Mini, Classic or Grand set, choose your bracelet and every charm on one page, then add the whole set to your basket in one go. The more charms, the more you save. It’s the easiest way to begin, and the gift everyone asks about.

Build your set
Charm links laid out in a jewellery box
Gold Italian charm bracelet in a gift box

A gift that keeps growing

Give the bracelet once, then add a charm every birthday, anniversary or Mother’s Day. It becomes a little timeline of your life together.

Silver and rose gold charm bracelets together

Mix silver and gold

Silver and gold links sit side by side, so you never have to choose. Mix metals, colours and themes however you like.

Silver Italian charm bracelet in its box

Change it any time

Links open and close in seconds, so you can rearrange your charms for a new outfit, a new season or a new mood.

Get a reminder when the Black Friday gift starts

From 13 November every bracelet comes with a free charm of your choice. Join the list and we will remind you when it starts. No spam, and you can leave any time.