Italian charm bracelets

Your story, one charm at a time.

Pick a base bracelet, add the charms that mean something to you, and swap them whenever life gives you a new story to tell. Initials, birthstones, pets, places and little in jokes, all clicked together by you.

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  • Made for gifting
Italian charm bracelet worn on the wrist Gold charm bracelet with heart letter charms Italian charm links scattered among roses

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How it works

Build it in four easy steps

  1. 1

    Measure your wrist

    Wrap a strip of paper around your wrist and add about 1 cm for comfort. Most wrists fit 18 to 20 links.

  2. 2

    Choose your base

    Pick a silver, gold or two tone bracelet. It already has plain links, so it looks great on day one.

  3. 3

    Add your charms

    Swap plain links for charm links. Open a link, slide the charm in, close it again. That’s it.

  4. 4

    Wear your story

    Add a new charm for every birthday, trip or milestone. Your bracelet grows with you.

Read the full guide and size chart

Newest charms

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Start with a starter set

A base bracelet with a handful of charms already added. It’s the easiest way to begin, and the gift everyone asks about.

See starter sets
Charm links laid out in a jewellery box
Gold Italian charm bracelet in a gift box

A gift that keeps growing

Give the bracelet once, then add a charm every birthday, anniversary or Mother’s Day. It becomes a little timeline of your life together.

Silver and rose gold charm bracelets together

Mix silver and gold

Silver and gold links sit side by side, so you never have to choose. Mix metals, colours and themes however you like.

Silver Italian charm bracelet in its box

Change it any time

Links open and close in seconds, so you can rearrange your charms for a new outfit, a new season or a new mood.

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