Italian charm bracelets
Your story, one charm at a time.
Pick a base bracelet, add the charms that mean something to you, and swap them whenever life gives you a new story to tell. Initials, birthstones, pets, places and little in jokes, all clicked together by you.
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- Made for gifting
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View everythingHow it works
Build it in four easy steps
- 1
Measure your wrist
Wrap a strip of paper around your wrist and add about 1 cm for comfort. Most wrists fit 18 to 20 links.
- 2
Choose your base
Pick a silver, gold or two tone bracelet. It already has plain links, so it looks great on day one.
- 3
Add your charms
Swap plain links for charm links. Open a link, slide the charm in, close it again. That’s it.
- 4
Wear your story
Add a new charm for every birthday, trip or milestone. Your bracelet grows with you.
Newest charms
Shop all charmsNew here?
Start with a starter set
A base bracelet with a handful of charms already added. It’s the easiest way to begin, and the gift everyone asks about.
See starter sets

A gift that keeps growing
Give the bracelet once, then add a charm every birthday, anniversary or Mother’s Day. It becomes a little timeline of your life together.

Mix silver and gold
Silver and gold links sit side by side, so you never have to choose. Mix metals, colours and themes however you like.

Change it any time
Links open and close in seconds, so you can rearrange your charms for a new outfit, a new season or a new mood.
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BraceletsYour starting point
Starter SetsReady to wear
Letters & InitialsSpell a name
BirthstonesEvery month
WatchesCharm bracelet watches